LUCOZADE SPORT GTM & CREATIVE STRATEGY
Art Direction and Scamps
Art Direction and Scamps
The Brief:
• To develop a creative campaign for Lucozade Sport that appeals to the “everyday athlete”
• To present a strategy that drives consumer trial and awareness
• To activate at Point Of Sweat
• Leverage global creative assets where suitable and adapt to local market requirements
• To present a strategy that drives consumer trial and awareness
• To activate at Point Of Sweat
• Leverage global creative assets where suitable and adapt to local market requirements
Focuses on the connection between mind and body, emotion and exertion.
Lucozade Sport is your fuel.
Treatment: We show people, like our everyday athletes, in a state of fierce concentration and exertion, pouring sweat, pushing themselves to the limits, fighting the battle within…
Lucozade Sport is your fuel.
Treatment: We show people, like our everyday athletes, in a state of fierce concentration and exertion, pouring sweat, pushing themselves to the limits, fighting the battle within…
Additional copy serves as a trigger.
Talent’s gaze is genuinely determined.
We connect with her
Additional copy referencing everything that the weekend warrior is ‘fighting’.
This is visceral, physical, primal
Street Sampling:
We will work with Rockstar to bring “This Time It’s Personal” to life within their sampling campaign
Activation - vending machine:
•As part of our contract with Anytime Fitness place Lucozade vending machines within the gyms•A mirror on the front re-enforces the theme of battling yourself & pushing yourself – it’s You vs You
•Vending machines are fully branded and offer both flavours of Lucozade Sport
•As part of our contract with Anytime Fitness place Lucozade vending machines within the gyms•A mirror on the front re-enforces the theme of battling yourself & pushing yourself – it’s You vs You
•Vending machines are fully branded and offer both flavours of Lucozade Sport
This is about inner victory
