VOGUE MAGAZINE RATIONALE OF ADVERTORIAL - GARNIER MAYBELLINE
Art Direction + mood board + roughs
The look is stylish but fun, the shots will inspire young girls to want to look like that at their formal. The first 6 pages are a fashion shoot using the same girl wearing great formal dresses, there will be a couple of close up shots to show the makeup and hair in detail.
The last spread is more interactive, it’s a Q&A page with lots of make-up still-life including a small head shot of the same girl from the fashion pages, showing her face as it would be made up if she were to use the products displayed.
